Privacy Policy

1. Introduction

LVL-5 LIFE LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lvl5life.com, app.lvl5life.com, and use our services (collectively, the "Services").

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide when you:

• Register for an account
• Subscribe to our Mastermind program
• Fill out forms or applications
• Contact us for support
• Participate in surveys or promotions
• Interact with our AI coaching assistant (ARIA)

This information may include:

• Identity Data: Name, username, title, date of birth, gender
• Contact Data: Email address, phone number, mailing address
• Financial Data: Payment card details, billing address (processed by Stripe)
• Profile Data: Goals, preferences, interests, feedback, survey responses
• Communication Data: Messages with our team and AI systems

2.2 Information Collected Automatically

When you access our Services, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages viewed, time spent, click patterns, features used
• Location Data: General geographic location based on IP address
• Cookies and Tracking: Session cookies, persistent cookies, pixel tags

2.3 Information from Third Parties

We may receive information about you from third parties including:

• Authentication providers (Clerk)
• Payment processors (Stripe)
• Analytics providers (Google Analytics, Vercel Analytics)
• Marketing partners

3. How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: To provide and manage your account, process transactions, deliver the Mastermind program, and operate ARIA AI coaching
• Personalization: To customize your experience, provide tailored recommendations, and track your transformation journey
• Communication: To send administrative information, respond to inquiries, and provide customer support
• Marketing: To send promotional communications (with your consent)
• Analytics: To analyze usage patterns, improve our Services, and develop new features
• Security: To protect against fraud, abuse, and unauthorized access
• Legal Compliance: To comply with legal obligations and enforce our terms

4. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), we process your personal data based on:

• Contract Performance: Processing necessary to fulfill our contractual obligations to you
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our Services and preventing fraud
• Consent: Processing based on your explicit consent (e.g., marketing communications)
• Legal Obligation: Processing necessary to comply with applicable laws

5. Information Sharing and Disclosure

We may share your information with:

5.1 Service Providers

• Clerk: Authentication and identity management
• Stripe: Payment processing and subscription management
• Supabase: Database hosting and real-time features
• Vercel: Website hosting and analytics
• OpenAI/Anthropic: AI services for ARIA coaching
• Resend: Email delivery services
• Sentry: Error monitoring and performance tracking

5.2 Other Disclosures

We may also disclose your information:

• To comply with legal process or government requests
• To protect our rights, privacy, safety, or property
• In connection with a merger, acquisition, or sale of assets
• With your consent or at your direction

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period depends on the context of our relationship with you and legal requirements.

• Account Data: Retained while your account is active and for 3 years after closure
• Transaction Records: Retained for 7 years for tax and legal compliance
• Communication Logs: Retained for 2 years
• AI Conversation History: Retained for 1 year or until you request deletion

7. Your Privacy Rights

7.1 General Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your personal data
• Portability: Request transfer of your data to another service
• Objection: Object to certain processing of your data
• Restriction: Request limitation of data processing
• Withdraw Consent: Withdraw previously given consent

7.2 California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

Note: We do not sell your personal information.

7.3 Exercising Your Rights

To exercise any of these rights, please contact us at privacy@lvl5life.com. We will respond to your request within 30 days.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Essential Cookies: Required for basic site functionality
• Authentication Cookies: Keep you logged in securely
• Preference Cookies: Remember your settings and preferences
• Analytics Cookies: Understand how you use our Services
• Marketing Cookies: Deliver relevant advertising (with consent)

You can control cookies through your browser settings. Note that disabling certain cookies may limit your ability to use some features of our Services.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure authentication and access controls
• Regular security assessments and monitoring
• Employee training on data protection
• Incident response procedures

While we take reasonable measures to protect your information, no method of transmission over the Internet or electronic storage is 100% secure.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws. When we transfer data internationally, we implement appropriate safeguards such as Standard Contractual Clauses to protect your information.

11. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: